New RIA* with a focus on helping foundations and endowments achieve institutional mission through financial governance, mission-aligned investing, and transparent reporting.

NAPLES, FL. April, 2020 – James Lumberg, Co-founder Emeritus of Envestnet, Inc. (Envestnet), has launched SouthCol Advisors, LLC (SouthCol), an independent investment consulting firm headquartered in Naples, FL. SouthCol is primarily focused on serving mission-based foundations and endowments, empowering them to help make a positive impact in the world.

“Launching SouthCol Advisors is thrilling because it enables me to focus on the service and fiduciary needs of foundation and endowment clients and contribute to their mission to make the world a better place,” said James Lumberg, the firm’s founder. “Our philosophy is simple: we are investors, but we are also stewards.”

What differentiates SouthCol is a holistic approach to stewardship that integrates fiduciary governance, mission empowering portfolios, and accountability to stakeholders. SouthCol utilizes Envestnet’s integrated technology platform for its research, analytics, and market intelligence. As a result, SouthCol delivers the personal service of a boutique firm, supported by the resources of a global technology platform.

“It seems that today, more than ever, our foundation and endowment clients want to quantify the impact of their portfolios beyond investment returns. They need to understand whether their investment strategies are enabling them to achieve the mission of their organization,” added Mr. Lumberg. “We can help empower clients on this journey.”

A graduate of Southern Methodist and Harvard Universities, James Lumberg is an experienced portfolio manager, entrepreneur, and mission-based investor. He co-founded Envestnet, Inc. and served as its Executive Vice President for the first 20 years of the firm’s growth and innovation. During James’s tenure, Envestnet grew from a start-up idea to a NYSE publicly-traded company that today has more than $4.5 trillion in assets under management. Two highlights of his tenure include building and leading one of the Industry’s largest impact investing programs and developing Envestnet’s services for mission-based foundations and endowments.**

“As investors, we believe that the true value of an investment portfolio is measured by its ability to empower a broader purpose. That is how we measure success at SouthCol,” concluded Mr. Lumberg.

About SouthCol Advisors

SouthCol Advisors is an institutional investment consulting firm focused on helping clients make a positive difference in their communities and the world. Working with institutional clients such as foundations and endowments, SouthCol guides boards and investment committees through a clearly articulated governance process. SouthCol is focused on building mission-aligned investment portfolios with the intent to help clients fund and amplify mission and to help fiduciaries quantify and communicate their impact to stakeholders.

*Registration of an Investment Adviser does not imply any level of skill or training.

**Source: Envestnet, as of 12/31/2020.

Media Contact

Jeanne Elliott Enright
630-234-0105
[email protected]